The Power of Promotional Products

(source: Advertising Specialties Institute)
* revised 2-1-11

1. 84% recipients remember the adverstisers brand
2. 42% recipients had a MORE favorable impression, and 24% are more likely to do business with the adverstiser
3. 62% recipients have done business with the advertiser after receiving a promotional item
4. Writing instruments are the most-recalled adverstising specialty items (54% recall owning them), followed by shirts, caps and bags
5. 81% of promotional products were kept because they were considered useful
6. 75%+ recipients have had their items for more than 6 months
7. Bags are used most frequently, and deliver the highest exposure, averaging 1,038 impressions per month per bag
8. Average CPI (Cost Per Impression) is $.004, resulting in a more favorable return on investment for marketers than any other popular advertising media

* For complete 2010 study, see: www.asicentral.com/study

What is in a name, BRAND name?

When expecting parent's are on the brink of new offspring, one of the most challenging and fun requirements is selecting a name. To some, the chosen name is absolutely critical. Thus, why there is a huge industry of books full of just baby names.

• What does it mean?
• What imagery does it create?
• What respect does it command?
• What character does it emit?
  

And yet, to others, the selection is desired to be a spontaneous choice; and could be for any varied combination of reasons.

What do you think the parents of the following had in mind when naming their children?

• Abraham Lincoln
• Dweezel Zappa
• Andy Worhal
• Frank Loyd Wright
• Bill Gates
• Peyton Manning
• Guy Kawasaki

Did each develop into the image of who their parents thought they'd become?

While the impact of what a name becomes relies on the canvas of which it is to be painted on (the name itself), the meaning of the name is defined by what the name does to become itself; a brand is no different.

A brand name relies on what it does to become itself:

• Image
• Web presence
• Customer Service
• Reputation
  
• Marketing
• Emotional response

What does your brand say about itself? Now think for a moment, what do you want your brand to say about itself? What definition do you want your brand to have?

Always look your best.