The Power of Promotional Products

(source: Advertising Specialties Institute)
* revised 2-1-11

1. 84% recipients remember the adverstisers brand
2. 42% recipients had a MORE favorable impression, and 24% are more likely to do business with the adverstiser
3. 62% recipients have done business with the advertiser after receiving a promotional item
4. Writing instruments are the most-recalled adverstising specialty items (54% recall owning them), followed by shirts, caps and bags
5. 81% of promotional products were kept because they were considered useful
6. 75%+ recipients have had their items for more than 6 months
7. Bags are used most frequently, and deliver the highest exposure, averaging 1,038 impressions per month per bag
8. Average CPI (Cost Per Impression) is $.004, resulting in a more favorable return on investment for marketers than any other popular advertising media

* For complete 2010 study, see: www.asicentral.com/study